Job Profile: Senior Web Content Writer
Responsbilities
Experience: 2–5 years (Digital Media, Business Content, or News Platforms preferred)
Bachelor’s degree in Journalism, Mass Communication, English, Communications, or a related field.
Additional certifications or training in Content Writing, Digital Marketing, or SEO will be an advantage.
A strong writing portfolio and proven content experience may be considered in lieu of formal education.
Identify and publish relevant, trending news daily with accuracy and speed.
Plan website content and write conversion-focused copy aligned with UI/UX and SEO best practices.
Write approximately 3,000 words per working day across website landing pages, blogs, articles, news, business listings, and social media
Support internal teams with social media content for in-house and client projects.
Plan and manage social media calendars for client projects, including monthly themes, post ideas, and content flow.
Develop ad strategies and write platform-appropriate copy for social media campaigns.
Coordinate with design teams to brief, review, and align graphics with content and brand guidelines.
Create SEO-friendly blog posts and articles aligned with search intent, keywords, and readability.
Track content performance and optimise based on engagement, feedback, and basic metrics.
Deliver original, plagiarism-free, fully human-written content in line with the brand voice.
Meet deadlines consistently and revise content based on internal/client feedback.
Stay up to date on SEO trends, content formats, and digital publishing standards.
News Writing
Website Content
Blog Writing
Copywriting
Digital Marketing
SEO (Search Engine Optimization)
Content Writing
Social Media Content
Keyword Research
