Why Social Media Optimization is Important for Your Business

Social Media Optimization

What do you do the most using your smartphone? Of course, it’s not calling because we found that over 6 in 10 people rather text or voice mail than call. Also, nearly 35% don’t make any phone calls in a week. Interestingly, people use their smartphones more for rejecting calls than answering them. So, what smartphone is used for the most?

Here’s how smartphones are transforming modern lives! And what is the most popular reason why people use their mobile phones?

With this report, it’s pretty clear how smartphones have transformed the market and user behavior as well. Another report suggests that there were nearly 3.6 billion social media users on mobile in 2019.

As of 2020, there were an estimated 98.68% or 3.76 billion social media users accessing networks by a mobile device, which is a great sign for businesses planning to invest in Social Media Marketing also known as ‘SMO’ or some intellectual calling it the ‘New SEO’.

SMO or SMM stands for Social Media Optimization, which includes branding, promoting, and marketing of an organization/business across different social media platforms such as Facebook, Twitter, Instagram, and so on. With its potential to grow a business by improving its visibility among existing or potential customers, social media optimization has become an essential practice for digital marketing professionals.

Experts are leveraging social media for promoting and launching new products or services globally. But the main reason to use social media is to increase customer engagement, brand reputation, and get more and more viewers to your website. However, it makes more sense than investing millions into offline branding, press releases, and public relations. If you wonder how social media optimization can help your business, kindly run your eyes over the following image:

Apart from this Social Media Optimization has a strong relationship with Search Engine Optimization, which is an additional benefit for your online business. Even SMO is a subcategory of SEO.

Get more insights into Search Engine Optimization (SEO): Top 5 Solid Reasons Why SEO is Important for Your Business

As per Google’s new Update: Google will now prioritize results from social media platforms like Facebook, Instagram, Twitter, Reddit, YouTube, and more.

While SMO has become an integral part of digital marketing, only a good SMO company in India can help you. In this blog, we have enlisted 5 key reasons why Social Media Optimization is important for your business!

Reasons to Add Social Media Optimization in your Digital Marketing Strategy

1. Ensures a Strong Web Presence

By leveraging social media optimization, both small businesses, and big-size enterprises can mark a strong presence on the web to increase the internet authority of the brand. It not just introduces your businesses to potential customers but also improves brand visibility to reap a long-term benefit.

2. Expands Your Reach

Social media optimization unlocks your capability to reach the targeted audience more efficiently. It enables you to introduce the brand to the customers as per their terms. And, with the ease of accessibility using mobile or other internet-enabled devices, it allows your beloved customers to reach out to you anytime from anywhere.

3. Drives More Traffic = More Sales

With millions of active users across the world, social media has no shortage of customers who might be interested in your services or product. And, social media optimization paves a way for most result-oriented traffic. Additionally, it generates more positive traffic from around the world without extra investment.

4. An Effective Lead Generation

Though social media is primarily used for promotion and marketing, it can be used for lead generation as well. Today, social media platforms like Facebook and Instagram have introduced multiple tools to support online businesses. Tapping into these tools can completely transform your lead generation campaign.

5. Improves Overall SERP Ranking

In association with search engine optimization, ‘social media optimization’ can also improve your website ranking on the search engines. But, you will need to hire a professional SMO company in India for this. Since Google has started collecting and prioritizing data from social media platforms, it would be great to invest in social media optimization.
These are the reasons why social media optimization is the most important aspect of your business. But, to make the most out of it, you will need to partner with a top SMO company in India, which will keep your content as relevant and shareable as possible. By partnering with us, you can leverage our expertise in providing world-class SMO services to the top companies around the world. We will help you find customers across the world.