Real estate is a cutthroat field as it is, and now with almost every realtor having a website of their own, SEO for realtors is a necessity, rather than a privilege. SEO stands for Search Engine Optimisation. Simply put, SEO is the process through which Google ranks your website. SEO ensures that your website ranks at the very top of searches. Moreover, a website without SEO is almost as good was having no website. This is because Google only ranks properties that are listed on a good SEO or credible website.
This shows just how important SEO for realtors really is. In this blog, we will take a look at some tips you can incorporate to ensure that your website ranks at the very top on Google. So, let’s just get started.
Why is SEO for Real Estate Agents so Important?
According to Statista, 99% of homeowners between the ages of 23 and 56 check the internet listings as the first part of their buying process. This means your customer is looking for their next homes online, even before they call any realtor or real estate agency. And without an online presence, you are basically passing on the opportunity to make a sale.
According to the National Association of Realtors, in 2022, 51% of all homebuyers bought their home online, while only 29% of buyers found their homes through real estate agents.
SEO for realtors ensure that no lead or customer goes unnoticed. It ensures that your website is always at the forefront. All you have to do is hire a real estate SEO company, and they will take care of everything from selecting the right keywords and implementing the latest and updated strategies to ensure the highest traffic on your website.
Top Tips to Ensure the Best SEO for Realtors
Here are some tips for ensuring top-notch SEO for your realty agency. However, take them with a little grain of salt, as Google keeps updating its policies.
Target Local SEO for Higher Conversions
Local searches drive real estate leads, with 46% of Google searches seeking local information. Optimise for phrases like “Realtors in [Your City]” and integrate Local SEO keywords into title tags and content. Claim and update your Google Business Profile, as 28% of local searches result in a purchase. Include your city in meta descriptions and alt texts to capture nearby clients.
Leverage Blog Content to Boost Engagement
Content marketing generates 3x more leads than traditional advertising. Write blogs like “Top Neighbourhoods in [Your City]” or “Home-Buying Tips,” embedding SEO for Realtors naturally. According to Backlinko, posts over 1,500 words rank higher on Google’s first page. Regular blogging increases website traffic by 55%, so post weekly to stay relevant.
Enhance Site Speed for Better Rankings
Page speed impacts SEO, with 53% of mobile users abandoning sites that take over 3 seconds to load. Use tools like GTmetrix to optimise images and reduce load times. A 1-second delay can cut conversions by 7%. For SEO for Realtors, a fast site improves user experience and Google rankings, especially for mobile searches.
Earn Backlinks to Build Authority
Websites with high-quality backlinks rank better, as backlinks contribute to 60% of Google’s ranking factors. Partner with local businesses or write guest posts for real estate directories, linking to your SEO for Realtors content. Sites with 50+ referring domains see 2x more organic traffic. Avoid low-quality links to maintain credibility.
Use Video Content to Increase Dwell Time
Video boosts SEO, with 70% of searchers watching videos before deciding. Create property tours or market updates, embedding SEO for Realtors in video titles. Pages with videos have 53% higher click-through rates. Host videos on your site to increase dwell time, signalling quality to Google.
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If you're serious about growing as a realtor or real estate firm, investing in SEO for realtors is paramount for your success. With expert guidance from the best SEO companies for real estate, SDAD Technology, you can dominate search rankings, increase organic traffic, and boost sales.
Don’t let competitors outrank you! Contact SDAD Technology today, and let’s take your real estate firm to the next level.
