Do you struggle to bring organic traffic to your blog or business website? No matter how good your website is, if you don't follow the right On-Page SEO techniques, you will end up being at low positions in Google's SERPs. Search Engine Optimisation (SEO) is a significant part of digital marketing that optimises your website per Google's algorithms.
If you don't put enough effort into your website's On-Page SEO, it's time to look for proven strategies or take On-Page SEO services. Like any website owner, your goal is to drive maximum traffic on your website or convert it into leads or sales. In this blog, we will share the 10 best On-Page SEO techniques that will help you get maximum organic traffic to your website.
What Is On-Page SEO?
Before we share the best On-Page SEO techniques with you, let's get a clear understanding of what is On-Page SEO. In simple terms, On-Page SEO is the technique to optimise the different web pages of your website so that it can rank higher on Google's Search Engine Result Pages(SERPs).
It is way beyond optimising the meta and schema tags and intercepts with various technical aspects. Various On-Page SEO types involve optimising the various aspects of the web page like content, meta tags, etc. Since it involves knowledge of SEO practices, taking On-Page SEO services from a professional is suggested.
Quick On-Page SEO Checklist
When it comes to the On-Page SEO practices of any website, you can perform it yourself (if you have good SEO knowledge) or take professional On-Page SEO services. A quick On-Page SEO checklist will help you figure out the various aspects you have to work on a primary basis. For ease of understanding, we have summarised the checklist for On-Page SEO of the website.
- Optimise Meta Tags
- Understand keyword intent
- Add a unique meta title and description for each web page
- Check Heading Tags
- Optimise images on web pages
- Check internal and external linking
- Increase website loading speed
- Add sitemaps
- Check the mobile-friendliness of the website
- Add Alt tags to the images
Best On-Page SEO Techniques To Achieve Higher Rank On Google
Now, you have an On-Page SEO checklist to work on to start optimising your website. However, you will also need some of the underrated On-Page SEO techniques to help you work on each aspect properly. The On-Page SEO types and techniques shown below are easy to understand and can be applied to optimise any website. Here are the top 10 On-Page SEO techniques you need to follow to drive organic traffic on your website:
1- Understand Search Intent
For any website, content is a lifeline that brings visitors and increases engagement. While creating content, you should understand the search intent of a particular keyword. When a user types any query on Google, there is an intent behind it.
For example, When a user searches “how to perform On-Page SEO for a website” it has an informational intent behind this query. So, you have to create informational content
on it. It is one of the crucial On-Page SEO techniques you have to consider.
2- Optimise Meta Tags
Meta tags are one of the significant parts of On-Page SEO types and are considered by search engine bots while crawling web pages. Make sure each web page's meta title and description are of the required length and contain the keyword for which you want to rank on Google or other search engines.
3- Use Canonical Tags
A canonical tag or URL is an HTML link tag with an attribute (rel=canonical) used to avoid content duplication on the website. It is one of the crucial On-Page SEO techniques that tells search engines that similar URLs on the web pages are the same. You can add canonical tags by yourself or take the assistance of an SEO professional.
4- Add Schema Markup
Schema Markup is one of the latest On-Page SEO techniques, which is often ignored by website owners. It directly boosts the SEO score of a website. You can easily add schema markup code to your website that helps Google provide better search engine results, ultimately boosting your website's Click click-through rate (CTR).
5- Shorten Your URLs
Do you know Google and other search engines prefer short URLs over long ones? It is advised to shorten the various URLs to improve the user experience. In addition, you can add keywords to the web page's URL and keep it short and crisp. It is one of the most underrated On-Page SEO techniques you can apply.
6- Optimise Page Speed
The website speed is also a crucial factor that directly impacts user interaction time. A fast-loading website is often rewarded with a higher ranking on Google and other search engines. You should enable browser caching, reduce server response time, and use Content Delivery Network (CDN) to improve your website speed.
7- Add Image Alt Tags
Optimising the images on the web page that load fast and engage the user longer is one of the best On-Page SEO practices. You can decrease the image size or use WebP format. In addition, you should add Alt tags to each picture on the screen for visually impaired users.
8- Add Authoritative External Links
Adding external links to the content is one of the age-old On-Page SEO practices. However, you should avoid linking your web page to the low Domain Authority(DA) website. In this On-Page SEO practice, you should add only authoritative external links relevant to your niche, having 30 or more DA.
9- Make Your Website Mobile-Friendly
90% of the users browse the website on the mobile. If your website is not mobile-friendly, you will never get a high ranking on Google or other search engines. We advise you to optimise your website for the mobile device. In addition, you can use various online tools like Google's Mobile-Friendly Test to check your website's current speed.
10- Add Sitemaps
Sitemaps is one of the vital On-Page SEO practices that allow webmasters to inform Google bots that webpages are available for crawling. It is an XML file containing a list of URLs and additional metadata for a site. You can easily add a sitemap of your website to inform search engines how often web pages are changed.
Optimise And Drive Traffic To Your Website With Our On-Page SEO Techniques
Don't have time to implement On-Page SEO practices on your website? Count on SDAD Technology's result-driven On-Page SEO services to optimise your website per Google's latest guidelines. Our experienced team of SEO experts will create and implement SEO strategies for your website. Get ready to rank higher and get high-quality organic traffic to your website with SDAD Technology, the best SEO agency. For more information, schedule a consultation with us now!
