Are you looking for landscaping marketing strategies to improve your online presence? We have compiled a list of marketing strategies for landscaping businesses that are known to drive results. Over the years, we have tried and tested multiple strategies so we know what works and what doesn’t. In this blog, we compiled what we have learned from our trial and error and also which strategy has given the best return to date. Let’s now jump on the marketing plans for lawn care businesses.
#1 Begin By Identifying Your Target Audience
This is the first step before devising landscaping marketing strategies. It is critical, as most of your marketing campaigns will revolve around it. Also, you will not be able to find your clients until you know exactly who that person is. Got your point, but how do I research my target audience? Follow these five steps:
- Determine the Characteristics of Your Products or Services: Start by analysing your products or services and finding out what problem they solve. In your case, it will involve hardscaping, planting services, and more. After this, determine what your unique selling points are. Are you the fastest or most affordable?
- Research Your Competitors: Studying your peers and competitors is another way to know the target audience before devising your landscaping marketing strategies. You research their website to learn about the prices and services they offer. Also, you can check their website traffic by using tools like Ahrefs and Semrush.
- Creator Buyer Persona: In our experience, developing a buyer persona is one of the best ways to know your target audience. Buyer personas are profiles of imaginary people that you can use to determine what type of content will produce the maximum return on investment and include them in your marketing plan for landscaping business.
- Test & Refine: Most marketing plans for lawn care businesses fail because they are reluctant to test their research and adapt their plans accordingly. Make sure you are testing and adopting your plans consistently.
#2 Optimise Your Website
One of the most effective things to include in your marketing plan for landscaping business to improve your online presence is to have a website and optimise it to improve its SERP. Why? These are the second most used marketing channels after social media. If you do not have a website, then contact us today to get an interactive website at affordable prices! However, if you already have one, make sure it has all the essential widgets like Contact Us and more. Further, ensure that your website covers all the services you provide along with a brief overview of the. We will also recommend that you add client testimonials to the website. Including this in landscaping marketing strategies will also help you build credibility among your clients.
#3 Start Writing content
After optimising your website, start curating engaging blogs. Why? As per Simplilearn, approximately 2 million blogs go live, and the same research also states that blogs drive 97% more links to business websites (compared to ones that don’t). Further, it also states that 68% of consumers feel that a blog makes a website more trustworthy. This makes it important for you to include content writing in your landscaping marketing strategies. You can start by writing “How to” guides for garden enthusiasts or tips and tricks to maintain your garden. But remember that your blogs should be rich with keywords. It should include a primary keyword, secondary keywords and latent semantic indexing. You can use tools like Google Keywords Planner to learn about the competition and volume of your selected keyword. Sounds like too much work? Subscribe to our expert content writing service for unique and human-written content that will make you stand out among your peers.
#4 Leverage The Power Of Social Media
Social media is one such innovation that brought a significant revolution to mankind. As per the report mentioned above, more than 58.4% of the world's population uses social media, and the same report also states that in 2021, social media advertising brought in $47.71 billion in revenue, making it a critical driver of growth of your landscaping marketing strategies. To optimise social media for landscaping, start by showcasing stunning before-and-after photos of your projects. Further, you can engage with your audience by posting tips on garden care and seasonal trends. You can also contact a digital marketing agency for more professional services. Don’t forget to encourage satisfied clients to leave reviews and tag your business in their posts. Consistent, high-quality content and active interaction will boost your visibility and attract potential clients.
#5 Network With Local Realtors
Realtors have a unique perspective on client's needs, making them a valuable source of leads for your landscape business. That is why it is important for you to include them in landscaping marketing strategies. To tap into this resource, start by asking family, friends, and professional contacts for referrals to realtors. Your local Chamber of Commerce or other business organisations can also help facilitate introductions. Once you connect with a realtor, come prepared with professional materials to share. If you own a website and optimise your social media, you can present yourself as a trusted authority that realtors can confidently recommend to their clients. Remember, successful relationships are mutually beneficial, so ensure that your partnership offers value to both parties.
SDAD Technology: Your Digital Marketing Partner
Are you a Landscaper looking for a marketing strategy? Trust us for all your marketing needs! As a dependable partner in the industry, we offer a range of services, including content marketing, SEO, SMO, SMM, and PPC, to create top-notch landscaping marketing strategies. Schedule a call with us to discover more!
