How To Do Keyword Research For SEO And PPC?

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SEO and PPC have become necessary for almost every business, small or large-scale. And thus, PPC and SEO keyword research become an integral process for any business. Do you know what keyword research is in SEO or PPC? Keyword research is a process of searching and analysing words or phrases used by people to search for different information.

In simple words, it is the process of finding the language your potential audience uses and later using it to optimise your content.

Process For SEO Keyword Research

SEO keyword research is no rocket science, and in fact, the process is relatively simple. Hang on; even though the process is simple, not everyone can find the most suitable keyword for your content. We at SDAD Technology understand this crucial process and offer you expert services. Here is the basic procedure for SEO keyword research.

Make A List Of Relevant Topics

The first step is rather easy. It starts with assembling a list of the most relevant topics and preparing a rough list of topics that are of your niche. So, ask yourself, what is related to your businesses? Depending on your business, this list varies from business to business. Say you are a digital marketer, then the areas of your interest would be:

  • SEO
  • Email marketing
  • Social media marketing
  • Blogging
  • Inbound Marketing

Now, remember that these are not keywords.

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Make A List of Google Keywords

Now, this step involves using those topics to make a more valid list. Remember that this step will give you a rough list of keywords, but not all will be relevant to your content, nor will all of them be useful. Type in the words from your list on Google, and it will show the popular searches related to it. Further, you can refine it by finding more related keywords under the tab “related search”.

The list of keywords you prepared is not helpful till you know the data like search volume and others, so the next is,

Note: While making a list, remember to include keywords with four or more words as 50% of organic searches have the same.

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Refine The List Of Keywords

Now, because the list was created with Google suggestions and a related list of keywords, all you need is quantitative SEO keyword research. Next, a question would arise: how to get keyword search volume? How do you find which keywords are useful? This is where Google Keyword Planner comes in.

Tip: AdWord account is mandatory for using Google Keyword Planner.

Enter the words or phrases from your list, and Google Keyword Planner will give you analytics data: search volume and traffic. You can also see in the data how many clicks and impressions every keyword gets.

Then, if you toggle over to the “keyword ideas” section, you can also find the average monthly searches of each keyword with respective competition for each. Knowing your competitors is very important for successful SEO keyword Research. If you want organic efforts, this is the most important step.

Lastly, put all this data together, and the list of keywords you now have is ideal. It will target the keywords with a high average search volume. Now that you have the list, you can easily use them in your content to foster a significant increase in traffic for your website, blogs, etc.

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Process For PPC Keyword Research

The keyword research process for PPC is not tricky, but it requires extensive knowledge related to keywords, clicks, impressions, traffic and search volume. Here is a step-by-step process for PPC keyword research.

PPC competitor research

The first will remain the same as done for SEO keyword research. Once done, then this step is quite crucial. You need to keep a close eye on your competition. In PPC keyword research, the stakes are higher than in SEO. With PPC, you would want assurance that you target buyers with intent. Obviously, because you have a budget, it will go down without yielding any result if the target is wrong.

So, it is important that you keep a tab on what your competitors are doing and what world for them. Unlike SEO keyword research, you will have to adjust your keywords constantly and make a full-proof strategy. While doing the search, remember to include both long-tail and short-tail keywords.

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Use Google Keyword Planner

Google Keyword Planner is one of the best keyword research tools for PPC and SEO. You will see the magic of this tool when it will give you a list of keywords you haven't even thought about. Along with words, you will also get data like search volume, clicks, and impressions for each keyword. Now, in PPC, it is important that the target you are aiming for are intended buyers. So, filter the keywords with more clicks and impressions to open the maximum possibilities for your PPC ads to work well.

Type in your topic, and you will get a list of keywords, group them according to phrase match, related keywords, and trending keywords, as well as based on data metrics, like volume, yearly traffic trend, and cost per click.

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Categorise Your Keywords

Whatever your business may be, you should never forget that the end goal is to advertise your products successfully to your target audience. This makes it extremely important that you pick the keywords that are relevant and are also showing results. Remember that every keyword will not be suited for your business, not every keyword can lead to a successful PPC campaign. So, this final step involves grouping your keywords into different categories based on their similarity.

Tip: The important thing to remember is that you need to be as specific as possible, and this will help ensure that your time and budget is not wasted on keywords that are not relevant or not doing well for your competitors.

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SDAD Technology believes that keyword research is all about the right strategy. We are a digital marketing venture and are here to assist you with all your needs. Starting from making a robust strategy to delivering SEO keyword-based content, we offer multiple services.