Come what may, one thing is never going to change, that is, the growing and the active number of users on Facebook. With over 2.9 billion active users per month, it is an excellent platform, also it has an easy to use UI interface.
It works booths ways for entertainment and for business. While scrolling the feed you might have come across several sponsored images, videos, and carousels, right? Those are Facebook Ads.
Facebooks ads are a stunning medium to promote your business, after all, social media marketing is anyone talks about these days. Ain’t that, right?
Facebook ads are a vital part of social media marketing and have the power to effectively increase your ROI.
Now, you might be swarmed with questions like, what is a good ROI for Facebook ads, how to increase ROI on Facebook ads. If you have no idea what is going on herein, scroll down to feed your curiosity.
We bring you a comprehensive guide on how Facebook ads can help increase the ROI. Let’s get to it then!
Facebook Ads - Different Ways To Increase Your ROI
Wondering how to increase ROI on Facebook ads? We have your answer, from using Facebook ad manager to planning & executing a result-driven lead-generating ad campaign, we bring you detailed a guide on how to increase ROI on Facebook Ads.
1. Use Split Test For Facebook Ad Images
There is nothing new in the statement that images are a key to boosting engagement. The average ROI of Facebook ads depends heavily on the usage of images. So, be careful while you choose an image, it is a very crucial step.
Images grab the attention of users quite quickly and effectively if used the right way. All your efforts can go in vain if they can’t capture the attention. For this reason, Facebook offers a testing feature. Test your ad campaigns before running them in real-time.
Try different images, test it out see which image works the best and then you can start your campaign.
2. Through Facebook Conversion Campaign
This is yet another way for how to increase ROI on Facebook ads is by Conversion campaign. For this, to work you first have to implement Facebook pixel to your website. Once this is done, you can easily start off with a Facebook conversion.
Conversion ads work in such a way that they bring in certain actions to your website, for example visiting the page or adding something to shopping carts or wishlist. This is considered one of the best ways to increase the average ROI of Facebook ads.
In conversion ads, you get various options for optimizations such as linking to websites or landing pages. Here is a tip, conversion rate optimization is considered the best.
3. Put Target Strategy To Your Advantage
There is an abundance of targeting options available on Facebook, which makes it one of the best solutions for increasing the average ROI of Facebook ads. You can choose from: -
- Location - You set a location, can target an audience based on geography, such as zip codes, states, etc.
- Interests - This comes in handy if your users are already interested in your products. You can easily use this targeting technique to draw users to your landing page.
4. Try Carousel Ads
First things first, what is a carousel? Well, the Facebook carousel is when you upload multiple images in a single post. When this is done in ad campaigns it is referred to as Carousel Ads.
These kinds of ads help you showcase multiple products in a thread and to increase the average ROI of Facebook ads. You can add up to 10 images in a carousel ad*.
Not only images, but you can also add videos to the carousel to make it more engaging and interesting. Each of these images can be linked to different web pages, have different captions, or even different call to action buttons. Now, isn’t it interesting?
5. Remarket/ Re-target
To answer your question, how to increase ROI on Facebook ads, remarketing or retargeting is a great way. Now, wondering how this can be of help? Well, remarketing utilises users’ cookies to track the audience who already visited your website and retargets them.
That’s why it is named retargeting/ remarketing. You can use this trick to increase the average ROI of Facebook ads by simply displaying them your ads. This method guarantees your presence at the top of their minds.
Retargeting is, without a doubt, one of the best ways to increase ROI on Facebook ads.
6. Ads For Lead Generation
Facebook Ads are useful, even if you don’t have a website or a landing page. For lead generation, you simply have to create a lead form and integrate to ad campaign. This can also be done while you create a Facebook ad.
Lead ads when done with remarketing are an assuring way to increase the average ROI of Facebook ads. You can customize the target audience, send them the latest deals, plus you can get detailed information, that too according to your own needs.
7. Use Audience Specific Ads
Though we are mentioning it, at last, we haven’t forgotten it, as most do. This trick of how to increase ROI on Facebook ads is simple and can show results overnight. It is by creating custom ads.
Custom ads are based on your target preference. These Facebook ads ensure the entire focus on your website’s ads for a specific group of people.
This is one of the best ways to increase the average ROI of Facebook ads. One other reason is to be more successful is that it is not considered by many.
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We at SDAD Technology, keep all the tricks and tactics ready at the tip of our fingers to grace you with the best results. Want to increase your ROI through Facebook ads, we are your best solution. From mobile app marketing and social media optimization to lead generation and website designing, with hands-on experience, we assure to provide you with best-in-class services. Schedule a free consultation now or get in touch via call!
