Google Announced New Updates for AdWords Marketers


Google’s Ads Editor and Keyword Planner both got an update on the same day, promoting different characteristics for advertisers and SEO specialists.

In a statement posted on Monday, Google introduced the 1.1 updates for Google Ads Editor, a tool that has been throughout since March this year. The update now gives more usability features that force make life easier for people using it to maintain their campaigns.

“In March we began Google Ads Editor v1.0, which expanded the design and usability of our popular power tool. After monitoring your feedback, we’re excited to roll out Google Ads Editor v1.1,” the company wrote in its brief.

Among the highlights is an image picker that lets campaign managers quickly discover images they’ve used in the past for their ads and have them ready. To make things more comfortable, the tool alerts when there’s a problem with image thumbnailing due to resolution and other format issues.

Dark mode has also been added, letting users pick a theme with a white-on-black model rather than the regular white background found in the majority of Google’s applications. All users have to do to enter it is clicked on the moon icon at the bottom right-hand corner of any page.

Reverting from dark mode involves just clicking the sun icon that looks at the same location.

The tool itself is a solid way to immediately re-visit older campaigns and just copying over their settings to a new campaign. In addition to all these features, Google also added an account manager to procurement other accounts into the platform for appropriate access management.

On the same day, Google also announced the release of its updated Keyword Planner tool. The newly added feature allows marketers to fine-tune the SEO of their ads by finding related keywords that might be more popular.

“To help you prioritize which keywords to add to your account, Keyword Planner will now show the most relevant keyword ideas based on your seed keyword. For example, when you provide the seed keyword ‘shoes’, you might see keyword areas such as ‘women's shoes’, ‘work shoes’ and ‘cowboy shoes.’ You’ll have the option to broaden your search by adding suggested words to your seed keyword,” Google wrote.

Additionally, advertisers can filter out keywords that include brand names and those that are inappropriate to the professions being advertised. This will help people create ad campaigns that are based on current trends instead of using catch-all keywords that may or may not attract audiences during certain periods of the year.