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Digital Marketing Trends 2024: List You Can't Afford To Miss
2023 has been a great year for digital marketers who tremendously embraced and benefited a lot from digital marketing trends prevalent in the year, like voice search optimization, artificial intelligence, machine learning, video marketing, etc. Now that there are hardly a few days left to bid adieu to 2023 and welcome 2024, staying up-to-date with the latest digital marketing trends for businesses to remain competitive is unquestionably crucial.
We’re all aware that digital marketing is dynamic in nature and constantly evolving with every year. 2024 will be a great year for businesses of all types, bringing many opportunities and challenges. To stay competitive in the realm, following emerging digital marketing trends 2024 is a must for marketers. Stride along with this post till the end and read digital marketing trends that will dominate in 2024.
Stay Ahead Among Competitors With These Digital Marketing Trends In 2024
Just like Google keeps changing its algorithm with the latest updates, digital marketing is not an exception. Bring revolution to your business with more engagement, high traffic, and brand visibility with these digital marketing trends 2024.
Social Media Will Serve As A Go-To Search Engine
In the past few years, social media has played a great role for marketers to endorse their brand on different channels. Facebook, Instagram, X (Twitter), and LinkedIn are rapidly evolving into search engines. According to the Search Engine Journal, 87% of marketers believe that consumers discover brands through social media, and currently, 76% of consumers use social media as a search engine. Social media offers user-friendly interfaces and engaging content, which has made it a trusted source of information.
Don’t use social media to impress people; use it to impact people, as Dave Willis, Author and Speaker, said. A study by Sprout Social reveals that 55% of consumers purchased directly via social media channels in 2023. This depicts the surging importance of social media for sales and marketing in 2024.
Real-Time Data And AI To Drive Hyper-Personalisation
Let’s not confuse personalisation with hyper-personalisation. Personalization works with previous customer data, and hyper-personalization uses real-time data and AI to deliver more relevant and informative content. In simple words, delivering the right content, at the right time, to the right person. According to Epsilon research, 80% of consumers are more likely to purchase when brands offer personalised experiences. Research by Instapage shows that businesses leveraging hyper-personalisation experience significant growth.
Without any spec of doubt, hyper-personalisation is one of the best digital marketing trends 2024, which allows marketers to deliver more relevant and valuable consumer experiences. This results in high consumer engagement, long-lasting relationships, and brand loyalty. Businesses that will implement hyper-personalisation will surely thrive in the competitive digital landscape in 2024.
Generative AI Will Boost Creativity And Efficiency
Sounds new? Simply put, generative AI is a technology that focuses on producing numerous types of content comprising text, imagery, audio, and synthetic data. A report by McKinsey on the state of AI in 2023 reveals that 69% of businesses use AI to produce creative content. Not only this, a study from Deloitte on AI and Cognitive Technologies reports that generative AI users save an average of 11.4 working hours per week.
By leveraging generative AI, digital marketers can focus on higher-value and more strategic tasks. This is revealed in the study ‘Growth Power of AI’ by Capgemini, which states that 78% of organisations that use AI marketing have witnessed high customer satisfaction scores which increased by at least 10%. So, as we move into 2024, the adoption of generative AI will alter the very nature of content creation for digital marketers.
Short Form Content Will Be The Center Of Attraction
Although content is king, not every content deserves to get this title. Gone are the days when people loved spending time watching or reading lengthy content. Times have changed, and marketers have revealed that short-form videos boast 76% higher impressions with campaigns such as Instagram reels, which is 20% more effective than any other social media platform.
In the words of Seth Godin, author, entrepreneur, and teacher, “Marketing is no longer about the stuff that you make, but about the stories you tell.”
As we move to 2024, it is predicted that 80% of marketers will see video marketing expansion, and 72% expect experimental and entertainment-based strategies to rise. This emphasises the need for engaging, creative and interactive content.
Ethical Marketing And Sustainability
Sustainability and ethical marketing practice is among the top digital marketing trends 2024 that will play a crucial role for marketers. Why? Modern consumers are not interested in purchasing a product or service; rather, they are more curious to know the brand’s value and their approach to the environment and social responsibility. Global challenges like climate change and social injustice have compelled brands to promote sustainable initiatives and ethical practices.
As per the Boston Consulting Group study, 75% of consumers will move to brands with high environmental sustainability. In fact, Accenture reveals that 63% of global consumers prefer to support campaigns that align with their values - sustainable practices. If brands implement sustainable practices in their marketing strategies, they will attract more consumers and build strong connections with their audience.
Rising Beyond Horizons: A Way Ahead To 2024
Every year brings new opportunities and challenges, and the digital marketing landscape is not an exception. As a marketer, if you want to excel in your business, attract more consumers and traffic, bring visibility, and earn high ROI, embracing digital marketing trends in 2024 shouldn’t be missed. Empower your business presence and build a huge community in the online world with these digital marketing trends. Let’s celebrate the year of innovation, growth, and transformation.
