You’ve probably seen tons of ads from digital marketing agencies promising to skyrocket your online presence by 3x or even 4x in just a few weeks. Sure, it sounds enticing—but have you ever wondered if they actually deliver? As a digital marketing agency specialising in salons, spas, and beauty businesses, we know this industry inside and out. Marketing for salons isn’t like other types of marketing. Your audience is local, so your strategy has to be precise and effective in reaching people nearby. With our deep industry knowledge, a clear focus on client needs, and a team of experts, we’ve crafted a winning salon marketing approach. Using local backlinks, citations, Google My Business optimisation, and localised SEO content, we recently drove a 271% increase in website traffic for one of our salon clients – Vinings Barber. This isn’t just talk; we have solid proof to back it up. Let’s take you through the journey!
Brief Into Client’s Background
Our client, Vinings Barber, is a mid-sized salon in Vinings, Georgia that offers various services, including men’s haircuts, shaving combos and more. Despite having a loyal local customer base, the salon struggled with attracting new clients due to its poor online presence.
When we first received the project
With the salon industry becoming increasingly competitive, Vinings Barber invested in ourSEO for salon package to improve their online visibility, attract more customers, and generate leads through their site.
What Were Our Goals?
Vinings Barber hired us for the following digital marketing goals:
Starting Point: An Underperforming Website
Now that you have a stunning website, how do you ensure people find it? This is where SEO (Search Engine Optimisation) comes in. SEO might sound intimidating, but here’s a simplified version of marketing for interior designers: Though our client already had a website, it was designed years ago and wasn’t updated with the latest digital marketing trends. We drilled our audit further and figured out these things:
Keeping Your Competition Closer
Analysing your peers inspires you on what to do and motivates you on what not to do! This happened when we analysed the digital marketing strategy of other salons and got a deep-dive insight into the psychology of our target audience. This later helped us design our SEO strategy and research the keywords and phrases people used to search for our client's services. Further, it also helped us create graphics that resonated more with our target audience, which increased our engagement rate to more than 60%.
Optimising the Website from Top to Bottom
After concluding our preliminary research on our client and its peer's salon marketing strategies. We started by giving the Vinings Barber website a digital facelift:
SEO Optimisation
To help the salon rank higher on Google, we researched keywords like "Best Barber Shop Near Me," "Men's haircut in Vinings," and more. Then, our digital marketing team added them to pages across the site, particularly on key service pages. This increased the SERP and drove 200% more traffic to the website.
Content That Connects (and Ranks!)
To build trust with potential clients and drive more organic traffic, as a part of our digital marketing strategy, we created a content marketing strategy that would resonate with their target audience. Here’s what worked: We kicked off a blog with posts that would answer potential clients’ questions and establish the salon as the local grooming authority. Topics included “Tips to take care of long hairs” and more. Each post was optimised for SEO, helping the salon show up when people searched for these topics in the area.
Dominating Local Search with Local SEO
Since salons thrive on local clientele, we focused on getting this salon on the map—literally and figuratively.
Google Business Profile
A well-optimised Google Business Profile (formerly Google My Business) can be a game-changer for any local business. We updated every detail, added high-quality photos, and encouraged the salon to request client reviews. Those glowing Google reviews? They’re gold for local search rankings.
Local Directory Listings
We also listed the salon in relevant online directories like Yelp and others. Consistent information across all these platforms helped build the salon’s credibility in Google’s eyes. And guess what? This helped us increase our social traffic by 220%.
Ready to Transform Your Online Presence?
Looking to elevate your brand’s online presence and drive results like these? Contact us today to start your journey toward higher traffic, improved engagement, and measurable growth! Let’s work together to make your business stand out and succeed online.
